Tyler is relentless in his pursuit of extraordinary talent and uncompromising in his focus on solving client challenges through brilliant creativity. He sees his role as CEO as a transformation agent who empowers the agency’s people to deliver work that grows brands and businesses.
Obsessive about the economic value of creativity, Tyler has focused FCB’s mission on delivering timely ideas that build timeless brands.
His career has been based on hard work, passion and a dedication to understanding human behavior. Tyler joined FCB Canada as CEO in 2015 and rose quickly through the company’s leadership ranks. He was promoted to Group CEO for FCB Canada and FCB New York in 2019, adding the North American CEO title shortly before being named Global CEO for FCB in 2022.
Tyler’s leadership at FCB has been recognized for his ability to recruit incredibly talented people and build collaborative teams who have taken their agencies to the highest levels of success in the US, Canada and all over the world. Prior to his time at FCB, he racked up multiple Ad Age “A-List” wins for his agencies, was named an Adweek Brand Star, grew Publicis Canada’s digital presence from five people to 100+, co-founded TEDx Toronto and landed in Marketing magazine’s Top 30 Under 30. Tyler began his career in advertising as an intern at Publicis Canada in 2006.
Tyler is a vocal advocate for the advancement of equality, diversity and inclusiveness. He was the first advertising executive in Canada to speak out on #MeToo in the industry and on the importance of intentional inclusion in making life richer and more rewarding for FCB’s talent, its clients, partners, and the customers and communities FCB represents. And he knows that work born from a diversity of thought has the greatest impact upon the diverse world in which we live.
MEMBERSHIP: Global Creative Council