Tina Allan

FCB Global Chief Data & Intelligence Officer Tina oversees end-to-end data solutions across CRM, Brand and Media globally for FCB. As a connector, an accelerator and a collaborator, she focuses on marrying logic and magic to drive clients’ businesses forward. Driving Timely activation of business and Timeless brand value, Tina bridges business and data science functions to bring strategic rigor and insights further upstream in the client relationship. She is responsible for managing client data business solutions across all our global clients and business at FCB. Tina also leads our fastest-growing global performance offering: FCB/SIX. She was named a 2021 Adweek 50; has judged Cannes Lions, the Effies and The One Show; is a member of IPG’s Data and Commerce councils and Salesforce Ignite Team; and is a board member of the ARF.

MEMBERSHIP: Global Creative Council