Peter is an Executive Creative Director at FCB, and he’s been practicing the dark arts of advertising for nearly 30 years. In that time, he has made penguins water ski and helped teach dogs to drive cars and an octopus to use a camera.
Peter’s work — with and without animals — has been awarded at the world’s fanciest advertising shows including Cannes Lions, One Show, AWARD and D&AD. When not engaged in the ongoing battle to capture the attention of consumers, he writes books and spends time wondering why bios are always written in the third person.
MEMBERSHIP: Global Creative Council