MOHAMED BARECHE

For 17 years, I worked as an art director and ACD in Paris agencies such as BETC Paris, BBDO Paris, TBWA/Paris (for 10 years) and Leo Burnett Paris. Throughout my journey, I got to work closely with big names in the industry such as Erik Vervroegen, Chris Garbutt, John Hunt, Lee Clow, Rob Schwartz, Dede Laurentino and Mark Tutssel.

I moved then to Publicis Dubai as a creative director where I was handling accounts like KitKat, Louvre, Pizza Hut, Standard Chartered, Nestlé and others.

During my 22 years in the industry, I have been lucky enough to win 100+ international awards at Cannes Lions, D&AD, Clios, Eurobest, One Show, NY Festivals, Epicas, Effies, LIA and Dubai Lynx for big brands such as McDonald’s, Jeep, Samsung, Amnesty International, KitKat, BNP Paribas and more.

MEMBERSHIP: Global Creative Council