Michael Aimette

Global Creative Review

Chief Creative Officer

FCB New York

As CCO of FCB NY, Michael has led the agency to many creative accolades. In both 2023 and 2024, FCB NY was ranked the #1 Agency in the world at The One Club, #2 at D&AD, Agency of the Year at the Clios, #5 at Cannes Lions and WARC’s Most Effective Creative Agency in the world. It was under Michael’s creative leadership that FCB NY created Cannes-winning work for AB InBev’s Michelob ULTRA, Spotify and mike’s Hard Lemonade, as well as garnering new business wins for Budweiser, Pringles, Listerine, Kenvue, Rice Krispies Treats, Hyundai, The Bill & Melinda Gates Foundation, Cheez-It, Intuit’s QuickBooks and the New York Mets. His work has been featured in The New York Times, Fast Company and, in 2023, was awarded the agency’s first-ever Emmy. In 2024, FCB NY followed that by winning their second-straight Emmy.

Michael has been named to The Adweek 50, honoring “media, marketing and tech’s indispensable stars,” although some days he feels more dispensable than others. Prior to his joining FCB, his decade-long stint as ECD at BBDO NY resulted in effective and award-winning campaigns for diverse global clients such as GE, Snickers, Visa, FedEx and AT&T. A filmmaker, too, Michael wrote and directed a feature film in 2010 and continues to write screenplays for both film and TV. Most of all, Michael is quite proud of his twins Juliet and William, who are now starting to discover just how incredibly embarrassing and uncool he really is.

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