Lionel Carreon

Lionel started his career as an intern for Rich Silverstein at Goodby, Silverstein & Partners in 1996. He worked his way up to copywriter, working on brands such as eBay, Adobe, Ace Hardware and Sirius. In 2006, he made the switch to recruiting, where he helped Rei Inamoto and PJ Pereira grow AKQA San Francisco. In 2013, he joined Bob Greenberg and Nick Law at R/GA to help develop the network’s storytelling capabilities, culminating in winning Agency of the Year at Cannes Lions in 2015. He spent eight years at R/GA working across their global network. In 2020, he joined TBWA Worldwide, working closely with CEO Troy Ruhanen and CCOs Chris Beresford-Hill, Brent Anderson and Ben Williams. He worked across the TBWA global network, making key hires at TBWA\Chiat\Day and TBWA\Media Arts Lab. Lionel was most recently at Dentsu Creative, where he placed ECDs and CCOs in the USA, UK, Colombia and New Zealand.

In 2020, he co-founded Allies in Recruiting, an organization committed to the sharing of knowledge and expertise to create diverse and equitable workforces. Allies in Recruiting was acquired by The One Club in 2023.

Lionel lives in Brooklyn with his wife Camelia and wishes they had a cat.

MEMBERSHIP: Global Creative Council