Danilo Boer

Global Creative Review

Global Creative Partner

FCB Global

Two years ago, Danilo joined FCB as Global Creative Partner, teaming up with global chair and Global CCO Susan Credle and Creative Chiefs from around the network to help continue the network’s success.

During his time at FCB, Danilo has met a lot of nice and talented people and partnered up with them to help the network achieve two consecutive Cannes North America Network of the Year accolades, as well as being named the One Club Global Network of the Year and Clio Agency of the Year. All that teamwork also led to a few individual recognitions, like being ranked #1 Creative in the World in 2023 by the One Club as well as “CCO of the Year.”

These two years were also marked by several wins in the world of sports advertising, including a Sports Emmy win for “McEnroe vs McEnroe,” a Cannes Entertainment Grand Prix for Sport for Michelob Ultra, a Direct Grand Prix for adidas, back-to-back Clio Sports Agency of the Year and the Dreamcaster sports documentary making it into theaters.

Prior to joining FCB, Danilo was the CCO at Ogilvy New York, where he led the agency’s 100-plus-member creative team creating famous work for clients such as dove, IBM, IKEA, Nationwide, Samsung and others while helping win new accounts including Absolut, Zippo and Hyatt.

Previously, Danilo worked for 11 years at BBDO NY. There, he created award-winning work for brands like Guinness, FedEx, snickers, Starbucks, AT&T, HBO and many more. During those years, he was fortunate enough to be included in pretty much every “number under number” list you can find on the internet and ended up being named BBDO NY’s first-ever head of art & design. He later became an executive creative director, leading clients such as Bacardi, GE, foot locker and Macy’s for 6 years.

A native of Brazil, Danilo started his advertising journey in 2003 at almapBBDO working under ad legend Marcello Serpa. For seven years, he helped turn Havaianas from a local flip-flop brand into a true global icon, ultimately winning several one show pencils for that brand, as well as for Volkswagen, Pepsi, Getty images and many others. During his last year in that office, Danilo won a Cannes grand prix for billboard magazine.

On a totally not-professional-but-way-more-fun note, Danilo is married to Stephanie and has two little girls whom he loves very much: Sabine and Colette. The four of them have a happy life in new york city as well as at their country home in Connecticut, where you can catch them playing silly songs on the piano, painting in their studio and planting flowers.

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