Alex Abrantes

Alex Abrantes is a creative leader who continues to prove that his talent pushes the confines of creativity while serving as an economic multiplier for clients. Consistently ranked among the best creatives in the advertising industry, Alex is currently the #1 Creative Director in the world in both The Drum’s Global Creative Rankings (2024) and The One Club’s Global Creative Rankings (2023).

He was crucial in fueling organic growth from FCBNY’s AB-InBev business. His leadership on Cannes Lions 2023 Entertainment for Sports GP Winner DREAMCASTER, coupled with the development of a physics-bending experience for Michelob ULTRA featuring tennis legend John McEnroe in McEnroe vs McEnroe – has led AB-InBev to its first-ever Innovation Lion in the Cannes Lions Festival of Creativity and more importantly, to further expand its business.

But Alex’s talent isn’t limited to AB-InBev’s success. His leadership also helped push the work that became the first ever Gold Lion in B2B, Spotify’s “A Song for Every CMO” – and over the years helped propel FCB NY to become WARC’s #1 Most Effective Creative Agency of 2023, the 2024 One Show and ADC Awards Agency of the Year, the 2023 CLIO Agency of the Year, the Craft Agency of The Year at the 2024 Cannes Lions festival, and to FCB’s consecutive wins as Cannes Lions North America Network of The Year.

MEMBERSHIP: Global Creative Council